More and more consumers rely on online customer reviews to help make their purchasing decisions. Actually 85% of consumers trust online reviews as much as personal recommendations. With 73% of consumers trusting a local business more with positive reviews. ( Source: Brightlocal ).
Make a small change to your website that will have a large impact on your business. The results will be seen fairly quickly as well.
What is this addition?
Adding 4 and 5 star customer reviews right on the your website.
How to Add Reviews
There are a couple of different ways to get reviews onto your website. There are plugins and widgets that let you add reviews from social media, or let you collect reviews directly on your website. There are also outside paid services that let you add reviews to your site with a little bit of coding.
Good vs Bad
Plugins and widgets that bring in reviews from social media are quick and easy. But they do not provide the ability to take care potential bad reviews before they reach the public. Plugins and widgets that allow you to collect reviews allow for the ability to handle those bad reviews before they get to your website but they don’t allow you to publish those reviews to outside places, like social media sites. They both save money but require more time to manage since all your reviews we de in separate places.
Outside paid services allow for both situations- allowing for better control and exposure. They also make management of all your reviews easier since all the reviews are in one place. But they cost some money and take a longer time for setup. They also make it easier for your customers to leave review since they merely go to your website to leave reviews on multiple platforms.
So which method is better?
On the long run, using an outside paid service is better because it saves time on maintaining your reviews and makes it easier for your customers to leave reviews. And the more amazing reviews on your site the more your business will grow.
Ready to add reviews to your website?
I’m ready to help you so you can concentrate on running your business.
*originally posted on http://www.rgodin.com/