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social media channels

Are you using the right social media channels for your business?

Using social media for getting more exposure for your business is definitely a good idea.  It helps get a larger audience and helps get your brand story a great platform.  So of course, I get asked many, many times will Facebook work for my business?  Or will Instagram work for my business?

My answer is always, ”Well, it depends.  What is your business?”  I have to answer with a question because different social media channels work better for different types of businesses.

FACEBOOK

Facebook is a great social media channel for creating a community.  Businesses no longer thrive on this channel with just having a business page.  The best ways of utilizing Facebook is creating a group and sharing exclusive content to that group.  This community will get content that you curate and notifications about said posts.  But it also a place where your members can interact with each other.

The other great way to grow you business on Facebook is by using paid Facebook advertising.  You can boost a post or create a custom ad that reach your predetermined audience.

So who does Facebook work best for?  Almost everyone, many businesses and business owners are on Facebook even if it is a purely social channel.  Retail, beauty, restaurants and other service companies can have more content like daily posts.

INSTAGRAM

Instagram is another great social media channel.  Many businesses promote their services with picture of the results they get.  Or pictures of the products they sell.  Definitely amassing followers here will help your business exposure and let potential clients see what you have to offer.

I love to link Instagram accounts with Facebook so that whenever you post a picture on Instagram you have the ability to share to Facebook instantly.  And this linking applies for more than just shares posts.  When doing Facebook adds, if you have a linked Instagram account the ads will also be automatically sent to Instagram as well.

So who does Instagram work best for?  Retail, beauty, restaurants or anyone with physical products or results to show the world.  Lots of personal trainers and even plastic surgeons use it for before and afters.  This is not one that I recommend so much for business to business type companies.

LINKEDIN

Yes, LinkedIn is a social media channel.  It is more of a professional/business social media channel, with many of the same possibilities as Facebook.  You can create a group and build a professional community on it through that group.

It even has advertising as well with multiple options for creating the ads.  You can send in-mail ads, sponsored content and text ads.

So who does LinkedIn work best for?  It really is for companies that are business to business companies.  Or companies that help professionals like resume services, recruiting services, etc.

TWITTER

Twitter is a great social media channel for communicating with customers.  It helps build a community as well with followers.  The drawback to Twitter is the character limit to each tweet.  But people have found ways around it.  But for business communication it is best to keep it short and sweet.

There are paid ads on Twitter as well.  But it is a different approach than other social media channels.

So who does Twitter work best for?  Twitter is similar to Facebook in that pretty much any business can benefit from it.  It really is great for any business wanting to start a conversation.

PINTEREST

Pinterest is a wonderful social media channel for products and creations. You can pin and showcase your brand.  So what you pin is important.  Also making your posts on your own website pinnacle is very important.

There are business accounts and tools available that make it easier for businesses to reach a broad audience. And of course advertising.

So who does Pinterest work best for?  Pinterest is best for any business that has physical products, like retailers or creates a product- designers, bakers, etc.

YOUTUBE

Youtube is the last of the major social media channels.  Youtube is the second largest search engine.  And it is shown that traffic that visits your website from Youtube is more engaged.  You can create and upload videos of all kinds that tell your brand story, give information, are tutorials, and pretty much your imagination is the limit.  Video is a major player in digital marketing.  People love watching videos.

Youtube has video ads, analytics and can help make some side income as well.  So it is a worth wild channel to try out.

Who does Youtube work best for?  This is similar to Facebook and Twitter, where most businesses would and can benefit from using Youtube.  Even if it is just client video testimonials video is on the rise and a major player in the digital marketing world.

 

We covered the major channels for social media.  There are some other players as well, but the ones you use for your business ultimately come down to who your target market is and what sort of business you have.

If you’re ready to use social media to the advantage of your business, I’m ready to help.

google search bar

SEO Basics: The Truth About SEO

Mastering SEO basics will help your business get exposure and grow. Yet many people believe it is dead because it doesn’t matter anymore with social media. And some other people believe that SEO is only about getting the #1 ranking on a Google search. While many believe it to be outright manipulation. But the truth is SEO is still very much alive and important. It is sort of like a cat- easy to own, yet a very complicated creature and with nine lives.

What is SEO?

SEO stands for search engine optimization.  It is the way that all major search engines, like Google, Bing,  and Yahoo, rank and show web pages that are considered most relevant to users.  The pages are ranked by organic, meaning free, search results. Paid search ads aren’t figured into this ranking.

How long for results?

This is usually where most people are thrown off.  They believe that SEO is something that takes effect pretty quickly but it usually takes anywhere from 3-6 months before you see results.  The large range has to do with the fact that SEO is not a one size fits all.  And several factors go into when results are seen.

Having a good SEO ranking does help to get more exposure to your business.  Yet having the #1 spot or even getting on the first page does not guarantee good conversion rates.  It is much better to focus on getting good conversion rates from your ranking that just getting a good ranking.

SEO ranking is something that is best done slow and steady just like the tortoise.  And when this vision is lost many businesses lose interest.  It is something that is worth the investment.  But it will take some time and it is something that needs constant caring after to continue to work to its fullest potential.  It is not something that is done once and works forever.

I love this analogy from SEOMechanic, “SEO is an investment. Think of SEO as a 401k approach versus a roulette approach. Your efforts will begin to compound over time and gradually deliver greater returns the longer you do it.”

SEO Basics

So what do you really need to get a good SEO ranking? Here’s 4 basics to master to improve your SEO.

1.Keywords

Keywords bring in your targeted traffic.  If the keyword is too board, it will be harder to bring in traffic since there will be a lot of competition.  But using the right keywords will bring in the right traffic to your site and help your business grow. Focusing solely on keywords isn’t the way to go either in today’s evolving SEO.  Keywords do need to be researched but having quality content is being valued much more as it is more relevant to the user.

2. Competition

Your business and location all affect your SEO rankings as well.  If you are in a saturated market with a lot more competition, it will take longer to rank.  Also if you are going for local SEO, national SEO to even global SEO affect the time for rankings to improve.  The bigger the market the longer it takes to rank.

3. Content

It has been said the content is king.  In part that is a correct statement because quality content, the one that is really easy for consumers to read and find the relevant information they are seeking is the most important.  It really isn’t about churning out a lot of content.  It is about quality over quantity,  A very good blog post or article has more weight in the SEO rankings than 10 articles that do not give any real information.

4. Link building

It used to be that having lots of links back to your website guaranteed better SEO ranking.  But things have changed and this has gotten to be another element that quality over quantity is more important.  You do want to get links back to your website from other sites, but if they are coming from low-quality sites it will hurt instead of help.  Focus on getting quality links from relevant websites.  Rankings have shifted into a more natural approach and any indication of manipulation with harm you.  This means that your link building should be gradual.

 Need help improving your website’s SEO ranking? I’m ready to help you so you can concentrate on running your business.

unread email on mobile phone

Take Your Email Marketing To The Next Level

Email marketing is in the top 3 choices of digital marketing channels for companies ( CLUTCH ).  The three top choices are the best for telling your brand story, gaining awareness and increasing sales.  When done right, email marketing allows for precise targeting of specific audiences along with a bit of personalization.

Here are 7 ways to take your email marketing:

USE DOUBLE OPT-IN

When you have someone signup to a list make sure to have a double opt-in system.  This ensures that they truly are interested in your list and it was not just an accidental signup.

Along with your double opt-in make sure to have a confirmation page for the signup.

SEGMENT YOUR LIST

It is a great thing to have a large email list of your clients and other people interested in your brand.  But it is much more powerful when segmented into smaller lists of interests.  This allows for much more targeted campaigns that only appeal to those on the list.

It is best to have each signup form on your website go to different emailing lists, like one fo your newsletter, one for the contact form, etc.  When you send out newsletters that have links to click to different subjects, it is a great strategy, to have those links signup the customer to a new list that corresponds to that link.  Whenever you gain new data about your customers, use it to help market to their interests and needs.  This will help have a better conversion rate on your emails.

USE DRIP CAMPAIGNS

Setting up drip campaigns helps automate your email marketing flow and makes it easy to start sending emails immodestly when someone signups for a list.  You can have a drip campaign for when someone signs up for you newsletter merely thanking them for signing up and letting them know the frequency of the newsletters.  It can be followed up with just general information about the site every few days for a week as an example.  The possibilites are endless with your imagination and needs acting as a guide.

CREATE A COMPELLING HEADLINE

This is possibly the most important piece to each individual email you create.  Make sure that the subject creates interest and lets the reader know what to expect in the email.  The subject also needs to be concise as must email accounts and mobile devices truncate subject headlines.  The best length is somewhere between 30 and 50 characters including spaces.

HAVE A CLEAR MAIN MESSAGE AND A CALL TO ACTION

Making sure that the reader understands the main message of the email is important.  Having a Call to Action that helps promote the message and final goal helps increase the conversion rate.  It is good practice to have your call to action in several places and in several formats.  With scrolling it is not necessary to put all the important content “above the fold” as scrolling is fairly easy.  But getting to the point earlier is still considered good practice.

CONSISTENCY RULES

Setting up a consistent schedule for when your emails go out is nice for setting up expectations for your customers.  They will know when to expect new emails.  It has been show that the best days to send out emails are Monday through Thursday mornings.  Emails sent out at these times have much higher opening rates than others dates and times.

MAKE IT EASY TO OPT OUT

It is always best to make it easy to opt-out of your email list when customers no longer wish to receive them.  Otherwise you remails can become a nuisance and you my lose a customer all together.

Need help taking your email marketing to the next level? I’m ready to help you so you can concentrate on running your business.

 

 

*originally posted on http://www.rgodin.com/

5 star review

Increase Business with Customer Reviews

More and more consumers rely on online customer reviews to help make their purchasing decisions.  Actually 85% of consumers trust online reviews as much as personal recommendations.  With 73% of consumers trusting a local business more with positive reviews. ( Source: Brightlocal ).

Make a small change to your website that will have a large impact on your business.  The results will be seen fairly quickly as well.

What is this addition?

Adding 4 and 5 star customer reviews right on the your website.

How to Add Reviews

There are a couple of different ways to get reviews onto your website.  There are plugins and widgets that let you add reviews from social media, or let you collect reviews directly on your website.  There are also outside paid services that let you add reviews to your site with a little bit of coding.

Good vs Bad

Plugins and widgets that bring in reviews from social media are quick and easy.  But they do not provide the ability to take care potential bad reviews before they reach the public.  Plugins and widgets that allow you to collect reviews allow for the ability to handle those bad reviews before they get to your website but they don’t allow you to publish those reviews to outside places, like social media sites.  They both save money but require more time to manage since all your reviews we de in separate places.

Outside paid services allow for both situations- allowing for better control and exposure.  They also make management of all your reviews easier since all the reviews are in one place. But they cost some money and take a longer time for setup. They also make it easier for your customers to leave review since they merely go to your website to leave reviews on multiple platforms.

So which method is better?

On the long run, using an outside paid service is better because it saves time on maintaining your reviews and makes it easier for your customers to leave reviews. And the more amazing reviews on your site the more your business will grow.

Ready to add reviews to your website?

I’m ready to help you so you can concentrate on running your business.

 

 

*originally posted on http://www.rgodin.com/

web analytics on a laptop

7 Digital Marketing Tips to Grow your Small Business

How important is digital marketing to growing your small business?

97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day. ( Source: Brightlocal )

Having a digital presence for your small business has never been more important. Personally, if a business doesn’t have a website where I can easily get information about them, they have basically lost a client.

We are going to cover seven basic and easy things to do to improve your digital marketing and ultimately help your business grow. Without further ado, let’s get to the list.

#1: Create a digital marketing plan.

It is essential to have a plan of where you want to start and what you want to add as you grow. It is much easier on your time if you start out small with a one or two things and add more/or change as results occur.

#2: Create a well-designed website.

Your website is the most important asset to your digital presence. It is your home base for your business, your story, and brand. Make sure it is professionally done to get maximum exposure.

#3: Get mobile optimized.

This is related to #2. Over half of internet users are on mobile devices now. And it is a statistic that will continue to grow. If your website isn’t setup to be viewed properly on a mobile device you are missing out on that huge number of customers on this devices.

#4: Use social media for extra content and exposure.

Cresting content to promote your business on social media is an extension of your website. It helps to get you more exposure and get more people to your website with links.

#5: Use email marketing.

Email marketing is still one of the biggest ways to get sales. But if you’re not collecting your customers’ emails and creating email marketing campaigns you are losing potential sales and growth.

#6: Get your local business listings.

For small local businesses, it is important to let local customers find you. Getting your business setup on Google business listing, Yelp listing, Apple Maps Connect or Bing Places will help you get more of the local exposure.

#7: Get data!

Starting out with Google Analytics will help tremendously. It is easy to setup you account. It will give you lots of insight of what drives traffic to your website. Without data, you will not know what works for your business to attract the growth you are seeking.

Data is also available on email marketing apps and other campaigns that you setup in other social media marketing places. And it is important to look at all of these as well.

Ready to put these tips to good use for your digital marketing?

I’m ready to help you grow your small business.

 

 

*originally posted on http://www.rgodin.com/