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Month: October 2018

WordCamp Vancouver 2018 Presentation

WordCamp vancouver 2018 Presentation

This is the video for my WordCamp Vancouver 2018 Presentation: WordPress as a Digital Marketing Hub.  It covers what plug-ins to use for various digital marketing aspects.  Such as reputation management, email marketing, social media feeds and sharing, retargeting, SEO and analytics.  If you have any questions, feel free to contact me.

 

 

social media channels

Are you using the right social media channels for your business?

Using social media for getting more exposure for your business is definitely a good idea.  It helps get a larger audience and helps get your brand story a great platform.  So of course, I get asked many, many times will Facebook work for my business?  Or will Instagram work for my business?

My answer is always, ”Well, it depends.  What is your business?”  I have to answer with a question because different social media channels work better for different types of businesses.

FACEBOOK

Facebook is a great social media channel for creating a community.  Businesses no longer thrive on this channel with just having a business page.  The best ways of utilizing Facebook is creating a group and sharing exclusive content to that group.  This community will get content that you curate and notifications about said posts.  But it also a place where your members can interact with each other.

The other great way to grow you business on Facebook is by using paid Facebook advertising.  You can boost a post or create a custom ad that reach your predetermined audience.

So who does Facebook work best for?  Almost everyone, many businesses and business owners are on Facebook even if it is a purely social channel.  Retail, beauty, restaurants and other service companies can have more content like daily posts.

INSTAGRAM

Instagram is another great social media channel.  Many businesses promote their services with picture of the results they get.  Or pictures of the products they sell.  Definitely amassing followers here will help your business exposure and let potential clients see what you have to offer.

I love to link Instagram accounts with Facebook so that whenever you post a picture on Instagram you have the ability to share to Facebook instantly.  And this linking applies for more than just shares posts.  When doing Facebook adds, if you have a linked Instagram account the ads will also be automatically sent to Instagram as well.

So who does Instagram work best for?  Retail, beauty, restaurants or anyone with physical products or results to show the world.  Lots of personal trainers and even plastic surgeons use it for before and afters.  This is not one that I recommend so much for business to business type companies.

LINKEDIN

Yes, LinkedIn is a social media channel.  It is more of a professional/business social media channel, with many of the same possibilities as Facebook.  You can create a group and build a professional community on it through that group.

It even has advertising as well with multiple options for creating the ads.  You can send in-mail ads, sponsored content and text ads.

So who does LinkedIn work best for?  It really is for companies that are business to business companies.  Or companies that help professionals like resume services, recruiting services, etc.

TWITTER

Twitter is a great social media channel for communicating with customers.  It helps build a community as well with followers.  The drawback to Twitter is the character limit to each tweet.  But people have found ways around it.  But for business communication it is best to keep it short and sweet.

There are paid ads on Twitter as well.  But it is a different approach than other social media channels.

So who does Twitter work best for?  Twitter is similar to Facebook in that pretty much any business can benefit from it.  It really is great for any business wanting to start a conversation.

PINTEREST

Pinterest is a wonderful social media channel for products and creations. You can pin and showcase your brand.  So what you pin is important.  Also making your posts on your own website pinnacle is very important.

There are business accounts and tools available that make it easier for businesses to reach a broad audience. And of course advertising.

So who does Pinterest work best for?  Pinterest is best for any business that has physical products, like retailers or creates a product- designers, bakers, etc.

YOUTUBE

Youtube is the last of the major social media channels.  Youtube is the second largest search engine.  And it is shown that traffic that visits your website from Youtube is more engaged.  You can create and upload videos of all kinds that tell your brand story, give information, are tutorials, and pretty much your imagination is the limit.  Video is a major player in digital marketing.  People love watching videos.

Youtube has video ads, analytics and can help make some side income as well.  So it is a worth wild channel to try out.

Who does Youtube work best for?  This is similar to Facebook and Twitter, where most businesses would and can benefit from using Youtube.  Even if it is just client video testimonials video is on the rise and a major player in the digital marketing world.

 

We covered the major channels for social media.  There are some other players as well, but the ones you use for your business ultimately come down to who your target market is and what sort of business you have.

If you’re ready to use social media to the advantage of your business, I’m ready to help.

disabled parking sign

What is Web Accessibility?

Web accessibility is the inclusive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality (Wikipedia).

According to Pew Research, nearly 40 million Americans had a disability in 2015.  That is a pretty sizable portion of the US population- 12.6%.  It is a minority that is often overlooked especially in the space of the internet despite the Web Content Accessibility Guidelines (WCAG).

When your website meets these guidelines of web accessibility, it is better for your business in several ways. First you make you website equally available to more people. Second meeting WCAG standards actually helps your SEO rankings.  Third, meeting standards makes it less likely that your business could be taken to court.  Many corporations have been had class action lawsuits filed for not being accessible.

So what are some of the things you can do to make sure your website meet these web accessibility standards?

Here are 6 things take into consideration.

COLOR

Color should be taken into consideration as many people are colorblind.  It is much easier to see a contrast in color when the background and foreground color aren’t similar.  The use color to convey differences is not a good practice for web accessibility.

A great resource to check how accessible your colors are is WebAIM.  It allows you to input your color selections and see if they meet the WCAG standards.

CODE

Not only is good content important for better SEO rankings.  It is important for vision impaired users that require the help of a screen reader as well. It also just makes your website easier to read for everyone the visits.  Making sure that code is properly setup for accessibility is important.  Hiring a developer, that knows what to do,  to make an accessible site is important.  Or just making sure that you get an accessible ready WordPress theme if you want to do it yourself is of the utmost importance.

SEO

Make sure to use Yoast SEO or other SEO tool to help not only improve your SEO but also your website’s accessibility.  All the suggestions they give to get a better SEO also improves the content of your site for accessibility.

HYPERLINKS

Use hyperlinks in your website are meaningful.  When a screen reader comes across “Read More”, it doesn’t help really the user.  It is best to use text that describes the content being linked to.  Also using a combination of methods to indicate a link for the colorblind such as a change in color and underlining the link makes it more obvious.

ALTERNATE TEXT FOR IMAGES

The use of alternate text is vital for people who use a screen reader.  The reader needs to know what the image is of.  Yet contrary to common belief, a simple description is better than a detailed, complex description.  When using a image of a person, it is always best to simply use their name as the alternate text.

WP ACCESSIBILTY PLUGIN

WP Accessibility Plugin by Joseph Dolson is a great addition to any WordPress site and helps to ensure that your site is more accessible.

I want to thank Joe A Simpson Jr. for a wonderful and informative presentation about Web Accessibility at WordCamp LA 2018.  His talk inspired this post and the future changes to my own sites to ensure that they are meeting more standards.

Let’s help to spread accessibility awareness and start with your website.  If your ready to make your site more accessible, I’m ready to help.

1 Million Cups Logo

Geeky Chick Labs Presentation

Last Wednesday, October 26, 2018, I gave a presentation at 1 Million Cups Santa Clarita about Geeky Chick Labs and my entrepreneur journey.  I am the first presenter in the video.  My part is about 30 mins with questions and answers.

I cover Geeky Chick Labs philosophy, how I help businesses grow and my digital marketing/business growth coaching.  If you’d like to know more about what and why I do what I do this is a good video to watch.

I apologize for the blog not keeping its schedule the past 2 weeks. Between being ill and my son’s Fall Break, the blog was put on the back burner.  Next Tuesday we will be back to our normal weekly schedule. But I have mapped out a post plan for the rest of the year.

If you would like to discuss how Geeky Chick Labs can help you grow your business, I’m ready to help.