WordPress is the most popular open-source Content Management System( CMS ) in use today. According to a study by W3Techs, it is used on almost 32% of websites. And it makes up 60% of websites that use a CMS.
Let’s dive into why choosing WordPress for your website is a good idea.
1. WordPress is free
The actual software is free. That does not mean that having a WordPress site is free. There are a few options available to get your software. There is WordPress.org and WordPress.com. You still need to have a web hosting service to run your website on. WordPress.org is a place where you can get hosting. I do not recommend it for running a business. It is more of a platform like Blogger for hobby or blogging only sites. They do have high priced services available but it is still limited compared to what you can do on on a self-hosted site.
WordPress.org is a more of a community where you can download the software to put on your own web hosting. For the cheaper options, there is shared hosting like GoDaddy or Host Gator. Though what really gives you a better experience is Managed WordPress hosting. These are web hosting companies that specialize in just hosting WordPress sites. Some to consider are WPEngine, Flywheel and SiteGround.
2. easy to use
It is famous for its 5 Minute Installation, which walks you through the speedy installation. It is quick and easy. So much so that you don’t have to be a techie or geek to do it. Though most hosting companies make it even easy with a 1 click install. And most of the Managed WordPress hosting merely have a create new website type of install.
3. The support and Community is huge
It has been around since 2003, giving it lots of time to create lots of support documentation. WordPress.org is the perfect place to start when looking for answers to any question or problem you might have. The forums are vast and pretty much everyone is super helpful. There are many Meetup groups all over the world. And even bigger are the WordCamps– volunteer led conferences about WordPress that have something for every level of expertise.
4. Making your site unique and customizable is easy
There are thousands of themes available to make your site look how you want. The themes even come ready for different functions. Let’s say that you want an online magazine. Or an e-commerce site. The sky’s the limit with themes. Some are free and others aren’t. Yet even the paid themes aren’t too expensive. The themes let you customize pictures, colors and many other elements.
If you need even more functionality that isn’t in a theme, then you can add plugins. Plugins are extensions of the basic WordPress software that let you do more specialized actions with your website. You can have contact form plugins, digital marketing plugins, e-commerce plugins, or payment plugins. It all depends on your business needs.
5. empowers business owners
Empowering business owners to take control of their website by making it easy to manage. It is always a nice thing to not really need a developer to do the simple things of writing your own blog, adding new content or even removing old content is really a big deal. Many business owner still use developers for more complicated or time consuming issues, but the freedom to choose is a great thing.
6. SEO friendly
It was made with SEO in mind. To make your SEO efforts even more effective, use the Yoast SEO Plugin.
7. Security is important
It makes security a priority. It is essential to keep you software, themes and plugins updated to stay secure. Even updating is a cinch. You merely check the boxes of the software needing an update and click update. You even get notified when something needs an update.
When you want a professional looking website that gets results and is easy to setup and maintain, WordPress is still your best bet.
If you still feel unsure about which CMS to use, or just want the extra help getting your WordPress site running. I’m ready to help you so you can concentrate on running your business.